Every man is a borrower and a mimic, life is theatrical and literature a quotation.
- Ralph Waldo Emerson
And so once the basic business proposition is “this company will make the most amazing Web services available and give them away for free in order to sell you to advertisers,” plummeting levels of privacy become inevitable. A different business model like “this company will create the best user experience imaginable, including a pleasing ad-free environment” is compatible with a credible commitment to respect your privacy. But the give-it-away-for-free model isn’t.
The Trouble With “Free”