Literary Hack

A fun approach I like to use (sometimes unconsciously, sometimes deliberately) is to have an unofficial objective of having three delightful details in a design — a humorous error message, a helpful hint at a difficult juncture, a way to skip a step in a process, etc. The important thing here, as Jeff suggests, is to do it at an unexpected time, almost as a kind of surprise, just so it has an extra emotional impact on the user.

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