Every man is a borrower and a mimic, life is theatrical and literature a quotation.
- Ralph Waldo Emerson
In the beginning, there was My Computer, and then there was My Yahoo! Then, like mushrooms after a rain, a million mindless imitators emerged.
These sites didn’t just use My in the brand like My Yahoo! or MySpace. My came to preface any interface element inviting personalization.
Mule Design Studio’s Blog: Super Unsuck It! Bye-Bye, My.