Every man is a borrower and a mimic, life is theatrical and literature a quotation.
- Ralph Waldo Emerson
We hold up iPhones and, if we’re relatively conscious of history, we point out that this is an amazing device that contains a live map of the world and the biggest libraries imaginable and that it’s an absolute paradigm shift in personal communication and empowerment. And then some knob says that it looks like something from Star Trek Next Generation, and then someone else says that it doesn’t even look as cool as Captain Kirk’s communicator in the original and then someone else says no but you can buy a case for it to make it look like one and you’re off to the manufactured normalcy races, where nobody wins because everyone goes to fucking sleep.Warren Ellis » How To See The Future
SMASH TV presents MEMOREX
STARRING RONALD McDONALD
Memorex is the advertising industry’s collective wet dream. The sequel to Smash TV’s critically acclaimed “Skinemax”, Memorex is a 50 minute VJ odyssey, a tribute to an entire generation who grew up with only a TV and a VCR for a babysitter.
Sourced from over forty hours of 80s commercials pulled from warped VHS tapes, Memorex is a deep exploration of nostalgia and the fading cultural values of an era of excess. It’s a re-contextualization of ads - cultural detritus, the lowest of the low - into something altogether more profound, humorous, and at times, even beautiful.
Digging up long forgotten memories for a generation who spent their formative years glued to the boob tube, Memorex is a veritable nostalgia nuke for children of the 80s. Endless beach parties, Saturday morning cartoons, claymation everything, sleek cars, sexy babes, toys you forgot existed, station idents, primitive computer animation, all your favorite sugary cereal mascots, and so much more. An ode to the hyper consumerism and sleek veneer of a simpler time.
The audio provides a perfect accompaniment to the warped and weirdly nostalgic footage, like finding your favorite cassette from childhood after it’s been baking in the sun for 25 years. An authentic audio/visual package, Memorex was designed to look and feel like the real deal. The ultimate VHS tape.
Is it a lost cultural relic, melted to the dash of an ‘83 Nissan Sentra?
Is it a sinister government experiment, designed to brainwash children into becoming consumer slaves?
Is it the pinnacle of blipverts, sent back in time from 20 minutes into the future?
Is it the holy grail of unlabeled VHS tapes, tucked away in the back room of an abandoned Blockbuster?
Is it live, or is it Memorex?
We didn’t create your childhood, we just organized it for you. How to brainwash an entire generation.
OBEY. CONSUME. THIS IS YOUR GOD.
This video is protected under fair use copyright law. It is presented for the purposes of entertainment, education, and criticism/commentary only. No infringement is intended.
VHS Head - Ident
Boxcutter - TV Troubles
Cuticle - Towel
Leyland Kirby - Neon Lit Atoms
Peaking Lights - Synthy
Hype Williams - Mitsubishi
Boards Of Canada - On A Rolling Sea
LA Vampires Featuring Matrix Metals - So Unreal
Rene Hell - Bordes Of Heaven
Laurie Anderson - O Superman (Smash TV Rewind)
VHS Head - Seen Enough
Outer Limits Recordings - Julie
Boards Of Canada - Dave (I’m A Real Traditionalist)
Ford & Lopatin - Rock Center Paranoia
Hype Williams - Businessline
LA Vampires Goes Ital - Tons Of Love
Boards Of Canada - Iraq Says / Nine-Rubber Wisdom
Niggas With Guitars - Milky White
Loverboy - When It’s Over (Brian E Remix / Smash TV Rewind)
Thompson Twins - If You Were Here (Smash TV Rewind)
Download the higher quality MP3 here:
Please support the original artists.
Also, please check out the following two Youtube channels, where much of this footage was sourced from.
You have our endless thanks for archiving our childhood.
80s Commercial Vault
Vintage Computer Graphics
Smash TV has many more DJ Mixes available for download at the link below.
After these messages, we’ll be right back…
Kick-Ass 2: brought to you by Zanzibar’s and Play De Record. #Toronto.